In today’s competitive environment, credit unions cannot afford to overlook the wealth of data already within their reach. Yet, many institutions aren’t fully activating their first-party data—information generated by members’ daily financial activities—posing a risk to relevance and growth. With 80% of U.S. consumers connecting third-party apps to their bank accounts, understanding and harnessing your member data is more critical than ever.

This exclusive guide reveals proven strategies to help credit union executives and decision-makers unlock data-driven insights that can:

• Improve lending decisions by utilizing real-time member activity insights

• Personalize services to boost member loyalty and satisfaction

• Navigate upcoming regulatory changes, such as the CFPB’s Rule 1033, to maintain compliance and relevance

• Tap into existing member relationships to create operational efficiencies and foster growth

Key findings include how 80% of consumers already share data with third-party apps, often without credit unions knowing. This trend underscores the importance of actively engaging with member data to stay competitive and relevant. The guide also emphasizes building a partnership that understands core systems, prioritizes security and compliance, and supports the entire member lifecycle for maximum impact.

Don’t let your institution fall behind. Download this essential resource now to discover actionable insights and strategic tips—available instantly after completing a simple form. Empower your credit union to turn member data into a strategic advantage today!